6 of 10 stamps
Your reward: Free coffee
More repeat visits for physical businesses
Turn first visits
into regulars.
A loyalty programme that runs at your counter. Customers scan your QR code and save a card to their phone — no app, no account, no password — then collect a stamp on every visit until they earn the reward you choose.
No credit card required · Cancel anytime
Google Wallet and Apple Wallet
- +1 stamp
- Card updated
- Reward unlocked
Built for businesses where the same customer comes back.
- Cafés
- Barbers
- Salons
- Restaurants
- Studios
- Retail
A coffee, a cut, a class, a wash, a weekly shop — anything bought one visit at a time, at one counter or several.
How it works
What customers see in their wallet.
Four steps, and your customer only has to do the first one.
No app to download. No password to remember. No paper card to lose.
Scan · no app required
Saved to Google Wallet
Visit recorded
Reward ready
Customers save their loyalty card to Google Wallet or Apple Wallet, with a web card also available when needed.
For your team, it’s just as simple: create the card, display your QR, and add a stamp after every visit.
Make it yours
A loyalty card that looks like your business.
Customise your card with your business name, colours and reward.
3 of 8 stamps
Your reward: Free cut
8 of 12 stamps
Your reward: Free loaf
4 of 5 stamps
Your reward: 10% off
Why Custback
A loyalty card customers don’t have to remember.
Three ways to run a loyalty programme, and what each one asks of you and of your customer.
| What matters | Custback | Paper stamp card | Custom loyalty app |
|---|---|---|---|
| Ongoing cost | From NZ$9.99 a month, per venue | Reprinting, every time you run out | Development and maintenance, ongoing |
| Time to launch | A few minutes | Design, print and distribute | Usually weeks or months |
| Customer setup | Scan and save to the phone’s wallet | Take and carry another card | Download, install and create an account |
| Customer app required | No | No | Yes |
| Card progress | Updates automatically | Counted by hand on the card | Can update automatically |
| Staff corrections | Recorded and traceable | Difficult to trace | Depends on the build |
| Lost card | No physical card to replace | Progress may be lost | Customer signs in again |
| Customer data | Held under the business account | Usually anonymous | Depends on the build |
| Ongoing maintenance | Managed by Custback | Reprint and redistribute cards | Development, updates and store releases |
This is how these three approaches are usually put together, not a ranking and not a review of any particular product. What a paper card or a custom app actually costs, and how long either takes, depends on your printer, your developer and what you need. The Custback column is the one we can be held to.
Ready to get started?
Put your next stamp card in your customer’s wallet.
Custback Engage · optional add-on
Retention campaigns, built on the card you already run.
Your card gives everyone a reason to come back. Engage uses what it already knows — who visits, how often, who has stopped — to give one group a reason this week. An add-on at +NZ$9.99 per venue a month, on Solo or Business.
It opens up once your programme has been running three months — targeting people by how they have been visiting needs enough history behind it to be worth acting on.
We miss you
- Audience
- Members nobody has seen for a while
- Bonus
- +1 stamp
- Window
- Return within 14 days
- Location
- Your Café
- Status
- Active
Your Café
Digital Stamp Card
We miss you
It has been a while. Visit in the next two weeks and collect an extra stamp.
4 of 10 stamps
- A lapsed customer returns
- Staff scans the card
- +1 bonus stamp
- Wallet updated
Happy hour
- Campaign name
- Tuesday happy hour
- Schedule
- Every Tuesday · 2:00–5:00 PM
- Offer
- 2 stamps per visit
- Location
- Your Café
- Status
- Active
Your Café
Digital Stamp Card
2× stamps today
Visit between 2–5 PM and collect two stamps instead of one.
6 of 10 stamps
- Customer visits
- Staff scans the card
- +2 stamps
- Wallet updated
5-Day Coffee Streak
- Goal
- Visit 5 consecutive days
- Bonus
- +1 stamp
- Limit
- One qualifying visit per day
- Schedule
- Monday–Friday
- Status
- Active
Your Café
Digital Stamp Card
Keep your streak going
You’re on day 4 of 5. Visit tomorrow to earn a bonus stamp.
- Mon
- Tue
- Wed
- Thu
- Fri
- Customer visits daily
- One visit counts per day
- Day 5 completes the streak
- +1 bonus stamp
Win back the ones who stopped
Reach the members nobody has seen for a while, rather than everybody holding a card.
Fill the quiet hours
Put bonus stamps on the afternoons and days your counter is standing idle.
Reward the visits worth having
Target people by how often they actually come in, and see what a campaign changed.
Works with your setup
No need to replace your POS.
Custback runs alongside the till you already have rather than plugging into it. Staff add a stamp from any phone or tablet, so nothing about the way you take payment changes and there is nothing to install on your counter.
- Runs alongside any POS
- Google Wallet and Apple Wallet supported
Pricing
You pay for venues. Nothing else.
Two plans, and the only number that changes your bill is how many venues you run. Email support is included on both.
30-day free trial · No credit card required · Cancel anytime
Solo
NZ$9.99/month
One venue, run mostly by you. The whole programme, without the team tools you would not use.
- One venue
- Your branded card in Google Wallet and Apple Wallet
- Unlimited customers, stamps and rewards
- Email support
QR sign-up, reward setup and activity reporting included.
Start free for 30 daysBusiness
NZ$14.99/venue/month
A team, or more than one door. Priced per venue, so two shops cost two venues and nothing else changes.
- Everything in Solo
- As many venues as you run, priced per venue
- Staff accounts and several scanning devices
- One dashboard, with reporting per venue
Owner, manager and counter roles. Open a second venue and we move you here.
Start free for 30 daysWhat would Custback cost you?
Solo covers one venue. On Business the price is the same per venue however many you have — talk to us if you need rollout help or consolidated billing.
Business 1 × NZ$14.99
NZ$14.99
You pay today
NZ$14.99/month
After your programme has been running 3 months, if you add Engage
Engage 1 × NZ$9.99
NZ$9.99
With Engage, from month 4
NZ$24.98/month
Excludes GST · 30 days free, no credit card · Cancel any time
- Never charged for
- Customers
- Loyalty members
- Cards issued
- Stamps
- Rewards
- QR scans
- Customer activity
Your bill doesn’t grow because your loyalty programme is being used more.
Prices exclude GST, the way New Zealand business software is normally quoted. Custback is not GST registered, so the price you see is the amount you are invoiced today.
Your data
The customer list is yours.
The questions worth asking any company you hand your customers to, answered plainly.
- You own the list, and you can take it The names, contact details and stamp history belong to your business. Ask and we will export the lot, or delete it. We do not sell it and we do not advertise with it.
- One shop cannot see another Every record carries the business it belongs to, and a query that does not say which business is refused outright. Your customers are not pooled with anybody else’s.
- The wallet provider never learns who they are What goes to Google is a stamp count and a card number. Your customer’s name, email and phone stay with you.
- Joining is not consent to be messaged Marketing is a separate yes, asked per channel, recorded with the moment it was given, and withdrawable.
FAQ
Questions worth asking.
Do my customers need to install an app?
No. They scan the code on your counter and the card is saved to the wallet already on their phone. No download, no account, no password.
What does it cost?
Solo is NZ$9.99/month for a single venue. Business is NZ$14.99 per venue/month. Engage is an optional add-on at +NZ$9.99 per venue/month, available once your programme has been running for three months. Every account starts with a 30-day free trial, and there are no recurring charges for customers, cards, stamps, rewards or QR scans.
Can I run more than one shop on the same account?
Yes. Custback Business supports multiple venues under the same business account, with one dashboard across your locations and staff assigned to the venues they work at.
How does a staff member add a stamp?
They open the scanner on any phone or tablet, sign in once, and scan the customer’s card. The stamp lands immediately and the customer’s card updates on its own shortly after.
What if someone forgot their phone?
Every customer has a short card number they can read out. Staff type it in and the visit still counts.
What happens when a card is completed?
The reward becomes available and the card says so. Staff redeem it at the counter, and the next card starts — carrying over any stamps collected past the target, so a customer is never punished for coming back early.
Are campaigns included, or are they Engage?
Campaigns are part of Engage, the optional add-on. Your loyalty card — stamps, rewards, your branding, the QR sign-up — works on its own without it. Engage opens up once your programme has been running for three months, because choosing who to reach by how they have been visiting needs enough history to be worth acting on.
Which wallets does the card work with?
Custback supports both Google Wallet and Apple Wallet, so customers can save their loyalty card to the wallet on their phone. A web card is also available when needed.
Does Custback work with my POS?
Custback runs independently of your point-of-sale, so you can start without changing or replacing anything your team already uses. Stamps are added by scanning the customer’s card on any phone or tablet. If you want Custback wired into your own systems, talk to us about what you need.
Who owns the customer data?
You do. We store and process it to run your program and nothing else — we do not sell it and we do not advertise with it. Ask us and we will export or delete it.
Your next customer is good.
Your returning customer is better.
Set up your loyalty programme today and run it free for 30 days.
No credit card required · Cancel anytime